I hate people in jewelry commercials.
The wives, husbands, even the sleeping children; why don't they all just shut the hell up and rethink their cultivated existences. Get over yourselves! Then go to hell!
The manipulative tone of expectation and praise for choosing a particular store or stone is offensive. The woman's reaction is nothing short of Pavlovian in these scenes. Teary eyed and sentimental, she seems to have reached some sort of goal she set long ago. Life is finally paying off for her, and she repays her husband's "expression of love" with physical affection. You know, like a prostitute.
The notion of a husband giving his wife an expensive piece of jewelry is equivalent to a bribe. Through out the year, most commercials depicting husbands and wives illustrate an intellectually imbalanced relationship, strained by children, responsibility, incompetence, irrational spending or obsessions with sports or technology; never expressions of true compatibility! Are there commercials featuring men and women that doesn't exploit ideas of their personal conflict and miseries? Isn't that the precedent set in these "types" of advertisements? Then WHY during the Christmas season are things so great between husbands and wives? All of the crap of the year seems to fade along with the smelly socks, the chainsaw snore, the "know it all" looks of disapproval; are consumers supposed to just forget all that stuff? All those grilling accidents? Those credit card shopping sprees and broken 52 inch plasma screen TVs cause you did it wrong? Forgetting to pick up the kids? That 30 pounds gained? That nagging depression? That humiliating erectile dysfunction?
Now that it's Christmas we are supposed to believe that we are happy after all, deserving of expensive trinkets made of minerals extracted from illegitimate governments, mined by displaced children. We are suddenly happy with our mates during this season, compelled to reward them with these tokens, knowing that if we continue faking the smile, we will either get one or get some. That's what love is, right?
I really, really hate those bastardly commercials. And almost all others, too. The day that I see myself in one of those "wife" characters is the day I sign up for the Deepak Chopra workshop tour and throw the TV in the sinkhole. I don't want to do that because I really like the new Fox show, Fringe, but it would be worth it.
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